Growth Workspace
SEO et GEO
SEO et GEO constituent ensemble la base de l’optimisation de recherche dans le Growth Workspace.
How SEO and GEO relate
They are not alternatives. SEO helps search engines understand pages, while GEO helps AI systems understand, summarize, and mention public content.
SEO
Focused on traditional search engines such as Google and Bing, with emphasis on topic clarity, titles, descriptions, and page structure.
- Improves the chance of discovery and indexing.
- Improves search result readability and click appeal.
- Builds long-term organic acquisition paths.
GEO
Focused on generative AI search and answer experiences, with emphasis on structure, information density, and brand relevance.
- Raises the chance of AI understanding and citation.
- Improves brand visibility in AI-generated answers.
- Turns public pages into reusable AI-facing knowledge assets.
Key GEO fields
These fields determine what the content is about, who it serves, what terms it reinforces, and whether it can produce a clear search signal.
Topic / user question
Impact on SEO / GEO
Defines whether the article answers one clear question and strongly affects search intent match and structural focus.
Why it matters
If the topic is broad, content becomes scattered and the search signal weakens.
How to write it
Write it as a real user question whenever possible.
Example
How can a newly launched website keep gaining organic traffic?
Product name
Impact on SEO / GEO
Affects brand recognition inside the article and whether AI systems can tie the content to a specific product.
Why it matters
Without a product name, the content may become a generic industry article.
How to write it
Use the formal external-facing product name, optionally with the fuller service name.
Example
VibeAny AI Website and Growth Workspace
Target audience
Impact on SEO / GEO
Shapes tone, depth, examples, and FAQ structure.
Why it matters
Without a clear audience, the content lacks perspective and relevance.
How to write it
Describe a specific role or user group rather than a broad label.
Example
SMB owners who launched a site but do not have a dedicated operations team
Keywords
Impact on SEO / GEO
Influences titles, section naming, and wording consistency across SEO and GEO.
Why it matters
Keywords that are too broad or too scattered weaken topical focus.
How to write it
Use 3 to 5 highly relevant keyword phrases.
Example
website SEO, organic traffic, content operations, GEO content, AI search optimization
Content goal
Impact on SEO / GEO
Determines whether the article reads as explanation, guidance, comparison, or decision support.
Why it matters
Without a defined goal, the article may contain information but still lack a conclusion.
How to write it
State what understanding, decision, or next step the reader should gain.
Example
Help businesses understand why a site still needs SEO and GEO after launch, and how to organize the next optimization steps.
Source title
Impact on SEO / GEO
Helps the system and the team recognize what a source is about and manage it consistently.
Why it matters
Without clear titles, sources become difficult to distinguish and maintain.
How to write it
Name the source directly by type and topic.
Example
Product Introduction: VibeAny AI Website Generation Service
Knowledge text
Impact on SEO / GEO
Directly affects how well the system understands the product, user problems, and business boundaries.
Why it matters
Weak business context produces generic drafts with little factual grounding.
How to write it
Cover what the product is, who it serves, what problems it solves, and the main characteristics.
Example
VibeAny is an AI-powered website and growth workspace that helps teams launch official websites, improve SEO, produce GEO content, and manage ongoing growth.
Source note
Impact on SEO / GEO
Adds usage context so the system can infer whether later content should be explanatory, FAQ-driven, guide-oriented, or comparative.
Why it matters
When many sources exist, notes improve consistency and manageability.
How to write it
Describe audience, scenario, content angle, or intended output style.
Example
This source is mainly used for explanatory articles aimed at SMB decision-makers.
Why knowledge sources come first
GEO generation is not just title-based writing. The system needs page context, product facts, and business language to generate content that is more aligned with the brand and more structurally sound.
URL sources
Bring in product pages, service pages, FAQ pages, and case studies so the system can learn existing website messaging and scope.
Knowledge text
Add product introductions, service flows, user questions, scenario notes, and case summaries to cover business context that may not yet exist on the site.
Source notes
Add context such as target audience, content angle, or intended use so later outputs stay consistent.